At Asetek SimSports®, we want to be industry leaders, both in quality and thought. We want to revolutionize the way you buy, use and upgrade your Sim Racing equipment.

When you choose Asetek SimSports®, you buy into a product platform with an upgrade mindset.

Our approach is not to compromise on quality because we want the same reliability and excellent performance throughout our product range. We keep the die-cast aluminum, same quality ball bearings, adjustment screws, and more, but the way we achieve a lower price point is that we have simplified some of the milling processes and taken some features off. As an example, we have removed the RGB light bar, which is a cool feature, but for most people, it will not add to performance.

It is not only the no-compromise focus on quality and performance that is revolutionizing. It is the upgrade philosophy of Asetek SimSports®. The La Prima™ products should be perceived as a platform where you can get in at a lower price point, and you can upgrade the products in stages as you can afford them or as you progress and grow as a driver. It is better for you, it is better for us, but most importantly, it is better for the environment because you don’t throw away all the other stuff you have bought. You reuse everything you have already and get the option to upgrade to the products you desire. To upgrade, you simply buy your preferred upgrade kit, and all you pay for is the upgrade kit itself.